Graphics & Illustrations

Not just eye candy.

Your logo. Your colours. Your image. These are very important to you. And they are very important to me too.

Whether working with your designer and existing graphics, or creating everything from scratch, I take great pride in ensuring that the visuals are accurate, clean and consistent. No jaggies, no fuzziness and no shifting positions from screen to screen. They need to be perfect before I’m happy with them.

A lot of graphics were designed for print production and don’t translate directly to multimedia or video. An 8.5x11 page cannot be squeezed into a 4x3, 16x9 or some other ratio and still make visual sense. The content and design elements need to be rearranged into logical positions. If the image is destined for broadcast video, the safe action and safe title areas need to be respected, but an online video can take advantage of the full width and height. Computer screens can be set to many different resolutions, and a browser’s window can be further resized within that, making it impossible to guarantee a specific dimenson.

I will help re-design them to fit the intended use. Whether a fixed size or something more fluid, we will ensure that the design matches the delivery.

If a picture is worth a thousand words, it had better be a good picture.

Scroll through the examples below for specifics on the various web site projects that I’ve been involved with. Click on the thumbnail to view larger screen shots.

Common Graphics Mistakes

Working with low-res files — if an image is too small or already compressed, it will look poor when resized or treated with effects.

Poorly-built source files — multiple layers of the same image in a Photoshop or Illustrator file increases the risk of shifting from one screen to the next.

Distortion — stretching or squeezing an image into a different ratio onscreen.

Not adjusting strokes or drop shadows — a 5-pixel shadow or stroke width in a high-res print piece will be exaggerated once resized for a screen-resolution image.

Rendering text — once a text item is rendered down to bitmap format, it cannot be resized without introducing anti-aliasing errors.

Over-sized files — images should be cropped to fit the final required dimensions to save download time.